I read an article in a top internet magazine,
which discussed the principle that the heady days of the
'Internet First', were well and truly over. The case being,
that the marketing ploy of announcing to the media that their
website was the first to do this or the first to do that,
were behind us and now the sites had to deliver real content
and deserve the billing they had launched under, does this
ring a few bells?
In essence, the argument was valid, but
what gives us hope for the future, is that the majority
of these ideas have been done and done badly. Most of these
concepts were created by business men with no real perception
of the potential within the Internet and the technology
behind it. Further, the Internet has evolved, but those
'Internet Firsts' have not.
There is a new land of opportunity, which
will be ignored by the media, in the same way that the
first few years of the Internet were largely overlooked
by all, except a few college students, who now earn more
than you or i will ever know.
This 'second coming' of the internet
will define a new set of rules which will drive the Internet
to new heights. Broadband is here, and the proposals for
the next level have already been set with SDSL becoming
more widely available.
So the question is, who will act in this
short term void, to position their web presence above their